Backed by facts and evidence, not theory

Recruitment and development based on research

HUCAMA’s tools, products and solutions are closely linked to two major research areas, human personality as well as human intelligence.


1) Human Personality

Everything we do in HUCAMA is based on research on the so-called “Big Five” factors, or the Five Factor Model (FFM – Five-Factor Model), five dimensions that have been used for describing a person’s personality for more than 50 years. These are as follows:

  • O – Openness
  • C – Conscientiousness
  • E – Extraversion
  • A – Agreeableness
  • N – Neuroticism

The acronyme OCEAN in order to remember the Big Five dimensions.

The HUCAMA Big Five test tool is baserad on Pierce research. Pierce & Jane Howard were the first to write a scientific article about Big Five in the workplace in the mid 90s. The Big Five model is based in rigorous research. It is built on facts and not theory, as are for example tools as Myers Briggs and DISC.

Big Five is a model that describes the human personality. It is descriptive, not explanatory. Big Five is based on language – around 1200 adjectives. Big Five is known in 70 languages – available in 24 languages via HUCAMA / Pi Company.


2) Intelligence

HUCAMA ability measures are founded on “Spearman’s Matrix”. Charles Spearman’s assumption of a superior intelligence, so-called g-factor, or general intelligence. This can be measured by letting an individual perform test tasks within the following areas:

  1. Series of figures
  2. Raven’s Matrixes 
  3. Series of numbers 

By factor analysis research has been able to state three areas that can explain an individuals superior intelligence. One makes a distinction between “fluid” and “crystallized” intelligence. In general terms one can say that the fluid intelligence to a large extension is genetically conditioned/inherent, while the “crystallized” intelligence is the result of earlier experiences and aqcuired knowledge. Fluid intelligence is charachterized by an ability to draw conclusions from information where one have no knowledge or former practical experience. When we measure the g-factor it is with an overweight on fluid intelligence.

Why “g”?
Many people critize IQ-tests and there is a general mistrust in the IQ conception. However the British psychologist Charles Spearman stated already in 1923 that it (IQ) actually isn’t so misleading. He saw that if a person got high scores in one specific type of intelligence test, there was a high probability for this person to score high in other intelligence tests as well. Spearman formulated the ”general intelligence” concept, ”g”, which is a person’s superior ability to make use of his/her overall skills and abilities.